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Morton's Best In Snow Pet Show celebrated pet owners who go above and beyond when it comes to suiting up their fuzzy friends for winter.

Thousands of user submissions and upvotes helped raise tens of thousands for the ASPCA (and generated an absurd amount of embarrassing pet photos), all via a Facebook-housed experience with workarounds that allowed for submissions and voting on both desktop and mobile.

Featured on AgencySpy, The Chicago Egotist and Little Black Book