Microsoft / Personal PC Stores — Crispin Porter + Bogusky
If you can’t bring the people to the PC, you bring the PC to the people. In this case, quite literally.
Working with a handful of focus group attendees, we helped Microsoft stealthily remodel their actual living rooms into fully functional Windows stores.
An awaiting sales associate greeted each awestruck homeowner before taking them on a tour of Microsoft's latest and greatest.
Adweek's Ad of the Day, Featured on Fortune, GeekWire, and ZDNet
Microsoft / Robbery — Crispin Porter + Bogusky
Some people wait a criminally long time to upgrade their PC.