What happens when Samuel L Jackson, Spike Lee, and Charles Barkley road trip it to the Final Four?
Three years of award-winning, fan-favorite work, solidifying Capital One as the Marketing Winner of March Madness.
Featuring dozens of films, gifs, mobile games, and on-site activations, Capital One's Road to the Final Four has become one of March Madness's most beloved traditions.
Six Bronze CLIOs
Creativity-Online Editor's Pick
Adweek Ad of the Day
Featured on Ad Age, Jimmy Kimmel Live,
ESPN's Mike & Mike, FOX Sports, TheGuardian,
Forbes, and Mashable
Role: GCD / CD