What happens when Samuel L Jackson, Spike Lee and Charles Barkley road trip it to the Final Four? Great question. We didn't know, either. 

Capital One's Road to the Final Four campaign has become one of March Madness's most beloved traditions, now entering its third year.

Gold CLIO
Silver CLIO
Six Bronze CLIOs

Creativity-Online Editor's Pick
Adweek Ad of the Day
Featured on Ad Age, Jimmy Kimmel Live, ESPN's Mike & Mike,
 FOX Sports, TheGuardian, and Mashable