Best Buy / Movie Mode — Crispin Porter + Bogusky

We helped Best Buy transform a theater-going nuisance into a must-have accessory, pioneering a technology that syncs your phone to the big screen. 

Movie Mode allowed fans to translate Despicable Me's Minions' gibberish into readable dialogue, adding a whole new layer of entertainment to the film.

Gold One Show Pencil, Bronze Clio, The FWA Mobile of the Day, Communication Arts Interactive Annual, and featured on, The New York Times, and SlashFilm